Consumer sites such as Zillow, Trulia, Redfin, Realtor. com, and others have a

direct feed from the MLS. Once your home is listed on the MLS, these pull the information from the MLS and your listing is posted on their websites.

Where is your contact information? Since these sites are for-profit, they display advertisers and their own agents’ information. Most sites do not put

the owner’s information on the listing unless you created your own For Sale

By Owner Listing.

Here is a breakdown of how it works

Zillow, Trulia, and

These sites add the listing agents

information (the company that listed your property on the MLS) along with

other agents who are advertising to show up on your listing, this is how these

sites make money.


Redfin will show its own agents on your listing. In most cases,

even the listing agent of your property doesn’t appear on this website as

Redfin is trying to get all the buyer inquiries to go to their agents.

Century 12, Coldwell Banker, and other brokerages:

These brokerage sites also pull the listing from the MLS once they are listed. Yes, your home is getting more exposure by being on all sites, but these brokerage sites display the contact information for their agents.


Being on all consumer sites is great because you get the most exposure. Don’t worry too much about not having your contact information on these sites because a majority of the time, consumers find properties on these sites call their buyer agent and their buyer agent will go on the MLS for more information where the best contact methods are listed. Remember, buyer agent commission is paid by the seller so over 94% of buyers use a buyer agent as they are free to the buyer.

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