Consumer sites such as Zillow, Trulia, Redfin,, and others have a direct feed from the MLS. Once your home is listed on the MLS, these companies pull the information from the MLS and your listing is posted on their websites.

Where is your contact information? Since these sites are for-profit, they display advertiser's and their own agent's information. Most sites do not put the owner's information on the listing unless you created your own For Sale By Owner Listing. A majority of the time, consumers find properties on these sites, call their buyer agent and their agent will go on the MLS for more information where the best contact methods are listed.

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Here is a breakdown of how each consumer site works:

Zillow, Trulia, and These sites add the listing agent's information (the company that listed your property on the MLS) along with other agents who are advertising to show up on your listing, this is how these companies make money.

Redfin: Redfin will show their own agents on your listing. In most cases, even the listing agent of your property doesn’t appear on this website as Redfin is trying to get all the buyer inquiries to go to their agents.

Century 21, Coldwell Banker, and other brokerages: These brokerage sites also pull the listing from the MLS once they are listed. Yes, your home is getting more exposure by being on all sites, but these brokerage sites display the contact information for their agents.

Summary: Being on all consumer sites is great because you get the most exposure. Don’t worry too much about not having your contact information on these sites because most of the time a Buyer Agent is involved and will reference the MLS Listing for contact information. Remember, buyer agent commission is paid by the seller so over 94% of buyers use a buyer agent as they are free to the buyer.

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